Amsoil Synthetic Motor Oil

Amsoil Company Information

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 Amsoil History

As a jet fighter squadron commander Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in cars, trucks and other internal combustion engines, Amatuzio began an intense period of research in 1963. By 1966 his newly formulated synthetic motor oil was being used in several vehicles, including a new 1966 Ford station wagon owned by his radar observer and closest friend, business owner Jack Arotta.

Throughout the 60's Amatuzio continued his research and developed commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. While Amatuzio had developed and sold synthetic motor oils since the early to mid-sixties, it was 1972 that represented the true milestone. It was then that AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. Over the years Albert J. Amatuzio and AMSOIL have been acknowledged throughout the industry and by numerous industry publications as the developer of the first synthetic motor oil for automotive engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology

Al Amatuzio's induction to the Lubricants World Hall of Fame (opens in new window) is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

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 amsoil executives

Under the leadership of President Albert J. Amatuzio, along with Executive Vice President and COO Alan Amatuzio and Executive Vice President and General Manager Dean Alexander, AMSOIL remains the leader in synthetic lubrication technology.

Albert J. Amatuzio-President and CEO (Center)
Alan Amatuzio-Executive-Vice President and COO (Left)
Dean Alexander-Executive-Vice President and General Manager (Right)

Amsoil Products
amsoil products
AMSOIL formulates a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics




amsoil corporate headquartersAmsoil Facilities
The AMSOIL corporate headquarters, manufacturing plant, and main distribution center are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

amsoil wharehouse distribution center wisconsinThe AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees.

...geared for the 21st century



Amsoil Company of Firsts   
AMSOIL has a documented history of innovation and leadership.
  • Amsoil is the First to develop an API-rated 100 percent synthetic motor oil.
  • Amsoil is the First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • Amsoil is the First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • Amsoil is the First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • Amsoil is the First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • Amsoil is the First to manufacture synthetic gear lube for automotive use.
  • Amsoil is the First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • Amsoil is the First to manufacture a synthetic automatic transmission fluid for automotive use.


Eight reasons you need AMSOIL for whatever you drive.

  1. AMSOIL offers superior wear protection so that engines last longer.

  2. AMSOIL improves fuel economy so that vehicles get better mileage out of every tank of gas.

  3. AMSOIL has been proven to provide more horsepower.

  4. By reducing friction AMSOIL helps engines run cooler.

  5. By reducing deposits engines run cleaner and perform more efficiently with AMSOIL.

  6. Due to lower volatility AMSOIL reduces oil consumption.

  7. Due to its low pour point and cold weather pumpability, AMSOIL makes winter starts much easier.

  8. Because AMSOIL resists oxidation and breakdown, it reduces varnish and sludge which keeps valves and rings from sticking.

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AMSOIL Business Opportunities (all links open in new window)
AMSOIL Dealerships
The outstanding products AMSOIL offers present a great business opportunity, too. Individuals just like you can start a Dealership with minimum investment and hassle and maximum opportunity.
Retail Store/Commercial Accounts
Programs exist for retail outlets that want to resell AMSOIL products and businesses that want to buy AMSOIL products for their own use.
ALTRUM Division
AMSOIL also has a Health Division called ALTRUM, which sells Multivitamins, AquaBrite Water Filters, Pure Power Cleaning Products and AGGRAND Natural Fertilizer Products. The ALTRUM Corporate Website is located at
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